Bloominous sells custom flower arrangements for weddings and other events through their website. They wanted to make it easier for shoppers to build arrangements and checkout on their own without having to speak with a florist. Bloominous also has professionals ready to help if desired. This project was done while at ISBX.
I helped revamp the Bloominous site by creating an IA document and wireframes to demonstrate how the new flows would work. We optimized the user experience to make it easier for both first-timers and more knowledgeable customers to find what they want by offering suggestions. The site integrates with Shopify for fulfillment.
I designed initial concepts and then worked with other ISBX designers to complete the rest of the pages. During development we made changes as requested by the client and helped QA the final site.
You may view the site at http://www.bloominous.com.