OjO
2018
Premium on-demand scooter rental network
Problem
OjO, a disruptor in urban mobility, sought to create a quick-to-market mobile app for their on-demand scooter rental network. With fierce competition, a tight launch deadline, and a diverse user base, the challenge was large, but exciting.
They needed an app that would stand out, offering features like scooter tracking, secure payments, and safety guideline.
My Role
Information architecture for mobile app and CMS
UX design & wireframes
UI design
My Role
Information architecture for mobile app and CMS
UX design & wireframes
UI design
My Role
Information architecture for mobile app and CMS
UX design & wireframes
UI design
Market Research
Due to the short timeline of this app's design phase, I used existing apps within the same market as references upon which to improve
Market Research
Due to the short timeline of this app's design phase, I used existing apps within the same market as references upon which to improve
Market Research
Due to the short timeline of this app's design phase, I used existing apps within the same market as references upon which to improve
Requirements & User Stories
The initial feature set of the app needed to be minimal, but still functional for its users. After launch we would evaluate what features would be best to add next.
Requirements & User Stories
The initial feature set of the app needed to be minimal, but still functional for its users. After launch we would evaluate what features would be best to add next.
Requirements & User Stories
The initial feature set of the app needed to be minimal, but still functional for its users. After launch we would evaluate what features would be best to add next.
Create Account
Create Account
Create Account
Update Billing
Update Billing
Update Billing
Browse Map
Browse Map
Browse Map
Scooter Details
Scooter Details
Scooter Details
Rent Scooter
Rent Scooter
Rent Scooter
Ride History
Ride History
Ride History
Wireframes
Docking vs Dockless Scooters
The first design of the app was based on the concept of docks in which scooters would be parked. This would help prevent scooters from being parked everywhere, a common problem with scooters. Ultimately this infrastructure was proven to be too difficult to implement so a geofenced parking restriction was used instead.
Docking vs Dockless Scooters
The first design of the app was based on the concept of docks in which scooters would be parked. This would help prevent scooters from being parked everywhere, a common problem with scooters. Ultimately this infrastructure was proven to be too difficult to implement so a geofenced parking restriction was used instead.
Docking vs Dockless Scooters
The first design of the app was based on the concept of docks in which scooters would be parked. This would help prevent scooters from being parked everywhere, a common problem with scooters. Ultimately this infrastructure was proven to be too difficult to implement so a geofenced parking restriction was used instead.
Initial Docking Design
Map view of docks & available scooters
List view of docks
List view of docks
List view of docks
Dock location & scooter details
Scooter options
Revised Dockless Design
Revised Dockless Design
Revised Dockless Design
Map view of available scooters
Scooter details
Unlocking screen
Ride details & parking zones
User Agreement & Guidelines
Once past onboarding, the user must tap through simplified screens explaining the rules of OjO and how to operate the scooters. These were legal requirements.
Results
From initial launch the OjO network continued to grow through ridership, expansion to more cities, and further investment in the fleet
Rides, first 4 months
22k
NETWORK SIZE INCREASE
300%
FLEET SIZE GROWTH
500%
Copyright
© 2023 Michael Gladstone
Contact
info@michaelgladstone.com