OjO
Premium on-demand scooter rental network
Problem
OjO, a disruptor in urban mobility, sought to create a quick-to-market mobile app for their on-demand scooter rental network. With fierce competition, a tight launch deadline, and a diverse user base, the challenge was large — but exciting. They needed an app that would stand out, offering features like scooter tracking, secure payments, and safety guidelines.
My Role
- Information architecture for mobile app and CMS
- UX design & wireframes
- UI design
Market Research
Due to the short timeline of this app's design phase, I used existing apps within the same market as references upon which to improve.
Requirements & User Stories
The initial feature set of the app needed to be minimal but still functional for its users. After launch we would evaluate what features would be best to add next. Key user stories: Create Account, Update Billing, Browse Map, Scooter Details, Rent Scooter, and Ride History.
Wireframes
Docking vs. Dockless Scooters
The first design of the app was based on the concept of docks in which scooters would be parked, helping prevent scooters from being left everywhere — a common problem. Ultimately this infrastructure was proven too difficult to implement, so a geofenced parking restriction was used instead.
Map view of docks & available scooters
List view of docks
Dock location & scooter details
Scooter options
Revised Dockless Design
Map view of available scooters
Scooter details
Unlocking screen
Ride details & parking zones
User Agreement & Guidelines
Once past onboarding, the user must tap through simplified screens explaining the rules of OjO and how to operate the scooters. These were legal requirements.
Results
From initial launch the OjO network continued to grow through ridership, expansion to more cities, and further investment in the fleet.
22k
Rides (first 4 months)
300%
Network Size Increase
500%
Fleet Size Growth