Product Design · 2017

The Queen Mary

Historic ocean liner offering a hotel, restaurants, and entertainment experiences

The Queen Mary ship

Problem

The new owners of The Queen Mary wanted an updated web presence that reflected their investment into the property. There was an existing CMS that we had to work around, forcing us to be creative in how we reorganized and optimized the website's organization.

My Role

  • Information architecture
  • UX design & wireframes
  • Art direction

Approach

My team met with representatives from all organizations within The Queen Mary to assess their needs and help prioritize content to best serve their customers. I worked with the client to create in-depth information architecture and wireframes that organized the extensive content on the site, then oversaw design of the responsive website and worked alongside developers to ensure the final product met everyone's expectations.

Queen Mary website on MacBook

Wireframes

Queen Mary wireframes

Final Design

Queen Mary homepage design
Queen Mary rooms page
Queen Mary hotel page
Queen Mary events page
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